Currently building
ColdLade
In development with US Perishables
ColdLade brings AI to cold-chain freight operations. Perishable
shipments arrive as emails, PDFs, scanned paperwork, and phone calls,
and they change constantly. ColdLade turns that stream into accurate,
current loads inside the systems carriers and brokers already use.
It catches the details that turn into expensive mistakes — temperature
requirements, appointment conflicts, missing information — and keeps a
person in the loop on every decision that matters. Less manual data
entry, fewer missed details, and more of a dispatcher's day spent
moving freight.
It's also the clearest statement of how I think AI should be built:
narrow scope, a real operational problem, and a human holding the pen
on anything consequential.
Selected work
AI workflow rollout across a working team
Baszucki Group · 2026
Designed and staged the deployment of AI assistance across a
communications and program team's existing tools — project tracking,
documentation, chat, meetings, and file storage. The deliverable was an
implementation matrix of roughly two dozen workflows, each specified in
enough detail that a security reviewer could sign off on it before
anything was connected.
Every workflow carried the same four decisions:
-
Read-only or edit access, scoped per connected system rather than
granted wholesale.
-
Scheduled or human-triggered — chosen deliberately, because anything
running unattended needs a far higher bar than something a person
invokes and reviews.
-
An explicit approval gate before any action that writes, sends, or
creates.
-
A named beneficiary and a priority tier, so rollout order reflected
who was actually waiting on it.
A parallel matrix tracked everything deliberately not built:
requests routed to tools the organization already owned, workflows left
manual because the automation case didn't hold up, and items parked
pending a platform decision. That list did as much for adoption as the
build list — it made the rollout legible to people who were reasonably
wary of it.
Care coordination platform design
ThoroughCare · 2026
Product and interface design work with ThoroughCare, a care coordination
platform whose programs span chronic care management, transitional care,
behavioral health integration, remote patient monitoring, and annual
wellness visits.
Care coordination software is unusually hard to design well because the
same screen serves people whose jobs barely overlap. A care coordinator
working a daily patient list, an enrollment coordinator working
eligibility, and a chief medical officer reading performance across
sites all need the product to open somewhere different. My work centered
on designing for that spread rather than averaging across it — building
role-specific views as interactive, click-through surfaces the people who
do the work could use and react to directly, instead of static comps
reviewed in a meeting.
Platform redesign and AI chatbot design
Viaduct · UX consultant
A redesign of Viaduct's legacy vehicle-data analytics platform, plus
design work on its AI chatbot. I started by interviewing internal
platform users to compare the workflow the software assumed against the
one people actually performed. The gap was the finding: root cause
analysis meant bouncing between several pages, which made the platform
both slow to use and hard to learn.
On the chatbot — which summarizes vehicle claims and suggests how best
to split the data for analysis — my work was on the conversational
surface rather than the model: making the assistant's utterances plain,
and seeding prompts that show users what it's actually capable of. An
assistant nobody knows how to address is indistinguishable from one that
doesn't work.
New platform and public benefits-rate tools
Paradigm Senior Services · 9 months
Built a platform from scratch for a senior-services company: design
system, personas, and requirements, with the first shipped surface being
a set of public tools that let home care agencies look up
location-specific Medicaid and VA rates and programs.
Client interviews early on surfaced the real problem — the information
people needed most was buried inside an account management system they
found hard to navigate. That reframed the roadmap around surfacing it
instead of reorganizing it.
I assumed desktop-first. Roughly 40% of clients and prospects were
reaching the rate tools from a phone.
That finding forced a mid-project scramble to get mobile designs ready,
and it's the reason I no longer take a usage assumption into a project
without checking it against data. The design system was built to
ADA-compliant contrast standards throughout, on Bootstrap 5.2, and
deliberately close to marketing's existing palette so the two surfaces
didn't drift apart.
Earlier: product consolidation across three products at Home Care Pulse;
dashboard, chart, and navigation standards at MedeAnalytics; and user
research at ePocrates on advertising, secure messaging, and contact
directories. Full case studies live on
my portfolio.
Background
Twenty-plus years in healthcare technology, spanning product design and
product management. I'm currently Senior Manager of Experience & Web
Operations at Baszucki
Group, a philanthropy funding work in metabolic and mental health,
where I also lead Metabolic
Mind's web presence.
Much of that work has been in benefits and regulatory territory —
including public tools that helped people find what Medicaid and VA
programs actually pay in their state. Getting an answer wrong there isn't
an inconvenience; it changes what care someone believes they can afford.
That's the experience shaping how I approach AI work now: the guardrails
are the product.
Not all of it is healthcare. I've done platform and conversational-AI
design in vehicle data analytics, and I'm building AI tooling for
cold-chain logistics now. The method carries over intact — high-stakes
operations, expert users, and an assistant that has to be honest about
what it doesn't know.
I studied Mathematics and Art at UC Santa Barbara. I live in Oakland.